Elform
Elform needed to radically renew its digital presence through the creation of a new website that is clear, modern, and fully integrated with its e-learning platform.
While the website was the core of the project, the company also asked us to support them with other aspects of their visual communication, developing coordinated materials such as the institutional brochure, the integration of the logo with a pay-off, business cards, and publication covers.
Task
Elform provides online courses (Masters, post-Master programs, ECM) and tailored services (event management, medical writing, biostatistics, GDPR, AI) aimed at professionals, companies, and public administrations.
Website
- Visual identity and layout
- Creation of a modern, clear, and professional design, with a modular layout and intuitive navigation.
- Colors, typography, and graphics designed to convey reliability and innovation, framing educational and professional content.
- We developed original illustrations with linear and essential traits, combining rigor with immediate communication.
- SEO copy and strategic content
- Writing SEO-optimized texts with targeted keywords.
- A clear and incisive communication approach, aligned with Elform’s mission of turning knowledge into concrete value.
- Technical integration and E-Commerce
- Cross-integration of the website with Moodle, the e-learning platform where courses are delivered.
- Creation of an internal e-commerce system for purchasing courses directly from the website.
- Through the “My Account” section, Moodle automatically recognizes the logged-in user and grants access only to the courses actually purchased.
- In addition, a section dedicated to Publications offers downloadable PDF files available through a standard e-commerce system not linked to Moodle.
- High usability and flexibility
- Responsive structure, fast loading, and intuitive access to the platform.
- Integration with dynamic tools (course catalog, quotation form, interactive FAQ) for a seamless and consistent experience.
Publication Covers
Company Brochure
