DOMUS – Prefab Mobile Homes
Domus needed a strong and recognizable identity to present its prefabricated mobile housing solutions in a clear, professional and contemporary way.
The project involved both the creation of a new visual identity and the design and development of the website, conceived as a central tool to communicate the brand, explain the products and guide users towards targeted quotation requests.
Task
Domus designs and manufactures mobile prefabricated units for a wide range of uses, including housing, offices, hospitality facilities and fully customized solutions. Licensed mobile prefabricated units can be placed on various types of land, even without building permits, making this a highly technical sector that requires clarity, reliability and the ability to translate complex requirements into concrete, functional solutions.
Logo
The Domus logo was designed to express solidity, reliability and architectural balance.
Clean, geometric shapes and a contemporary visual language reflect the modular nature of the prefabricated structures and the brand’s focus on quality and innovation.
Website
Visual identity and structure
- Clean and modern design aimed at conveying reliability and technical expertise.
- Modular layout and intuitive navigation to clearly present Domus solutions.
Content and guided paths
- Clear information architecture designed to explain a complex product in a simple way.
- User journeys built to naturally guide visitors towards quotation requests.
Smart forms with Conditional Logic
- Advanced forms based on Conditional Logic, adapting dynamically to user input.
- This approach enables targeted, detailed and highly effective quotation requests for the Domus team.
Usability
- Fully responsive website, optimized for speed and accessibility across all devices.
- Smooth user experience focused on clarity and conversion.
